2026 Second Quarter Analytics
FY26 Q2 Website Visits and Users Overview
Army MWR delivered strong growth across all traffic metrics during Q2 FY26. Total users grew 19.4% year over year to 7,285,317, and new users rose 18.9% to 6,998,139, indicating the enterprise is successfully expanding its reach to first-time audiences at a healthy rate. Sessions increased 17.7% to 11.1 million year over year. The engagement rate declined 12.9% to 48%, and the bounce rate rose 15.6% to 52.40%, reflecting the broader pattern of a growing but less deeply engaged audience across the enterprise. Average session duration declined modestly 1.3% to 2 minutes and 53 seconds, suggesting users are arriving with more focused, task-oriented intent and completing their visits more quickly than in the prior year.
Key Metrics (Compared Year-over-Year)
- Total Users: 7,285,317 (+19.4%)
- New Users: 6,998,139 (+18.9%)
- Sessions: 11.1M (+17.7%)
- Bounce Rate: 52.40% (+15.6%)
- Avg. Session Duration: 02:53 (-1.3%)
- Engagement Rate: 48% (-12.9%)
ACS Website Traffic Overview
Traffic Overview
- Total Users: 129,623 (26.2% increase YoY)
- New Users: 93,719 (27.7% increase YoY)
- Sessions: 162,139 (16.6% increase YoY)
- Views: 231,264 (18.5% increase YoY)
- Engagement Rate: 55% (8.3% decrease YoY)
Traffic Pattern
Consistent weekly spikes with predictable dips, indicating routine, task-based visits
rather than one-time campaigns.
BRD Website Traffic Overview
The stronger growth in total and new users relative to sessions and views suggests the
division is reaching a broader audience this quarter, with a growing share of visitors
completing focused, task-oriented visits rather than browsing broadly across multiple
pages. The one area of concern is the engagement rate, which declined 6.8% to 58%,
indicating that while the division is reaching more people, a growing share of those visitors
are not completing intended actions on arrival.
Key Metrics (Compared Year-over-Year)
- Views: 2,023,542 (+6.9%)
- Total Users: 970,774 (+18.8%)
- New Users: 732,147 (+15.7%)
- Sessions: 1,377,009 (+6.0%)
- Engagement Rate: 58% (-6.8%)
- Avg. Session Time: 03:01 (+2.2%)
CYS Website Traffic Overview
Child and Youth Services delivered strong growth across most traffic metrics during Q2 FY26. Total users grew 20.0% year over year to 284,695, and new users rose 14.5% to 186,076, indicating the program is successfully expanding its reach to both new and returning audiences. Sessions increased 6.4% to 391,501, and views grew 9.3% to 565,582 year over year. Average session duration grew 13.6% to 3 minutes and 16 seconds, a positive signal indicating users who arrive are spending more time engaging with CYS content than in the prior year. The engagement rate declined 4.4% to 58%, and pages per user fell 9.8% to 2.02, suggesting users are arriving at a higher rate but navigating fewer pages per visit than in the prior year.
Key Metrics:
- Total Users: 284,695 (+20.0%)
- New Users: 186,076 (+14.5%)
- Sessions: 391,501 (+6.4%)
- Views: 565,582 (+9.3%)
- Engagement Rate: 58% (-4.4%)
- Avg. Session Duration: 03:16 (+13.6%)
- Pages per User: 2.02 (-9.8%)
SS Website Traffic Overview
The NAF Personnel Services, Home Based Business (HBB), and Civilian Employment Assignment Tool (CEAT) programs collectively support the NAF employee lifecycle, covering personnel services and benefits, entrepreneurial opportunities for military Families, and the civilian employment assignment process. These programs serve a distinct internal audience of NAF employees, prospective providers, and military Family members seeking employment and business opportunities, and are reported together as complementary components of the NAF employee support ecosystem.
Army MWR delivered strong growth across all traffic metrics during Q2 FY26. Total users grew 19.4% year over year to 7,285,317, and new users rose 18.9% to 6,998,139, indicating the enterprise is successfully expanding its reach to first-time audiences at a healthy rate. Sessions increased 17.7% to 11.1 million year over year.
