Research & Analysis

Army MWR Unit C Program Launch

Sep 29, 2026, 7:20 PM

Unit C restructured pages drew 144,477 users and 283,954 views from Jul 13 to Sep 24, 2026, with total users up about 23% year over year across 7 programs.

FY26 Summer Reading Program

Sep 9, 2026, 2:41 PM

2026 Summer Reading Program performance recap (May-Aug): new user growth and rising Beanstack conversions.

FY26 Summer Water Safety

Sep 9, 2026, 2:41 PM

2026 Summer Water Safety performance recap (Jun-Aug): steady engagement and new user growth despite lower overall reach, driven largely by an Army-wide social media consolidation.

Army MWR Unit B Program Launch

Jul 8, 2026, 2:41 PM

The Unit A program content updates are delivering measurable, enterprise-wide results. Across all eight programs, updated pages generated more than 412,000 users and exceeded one million total views, representing an average increase of 22.4% in total users year over year. Engagement rates held strong between 60% and 73% across all programs, and new user growth indicates the updated content is successfully reaching first-time audiences. The data reflects a content update that is working.

FY26 Strong B.A.N.D.S.

Jun 11, 2026, 2:41 PM

Strong B.A.N.D.S. continued to grow its audience during the May 1 through June 6, 2026 reporting period, with total users up 58.5% and new users up 144.1% year over year, confirming that enterprise awareness campaigns are reaching audiences well beyond the existing patron base. Users are engaging actively once they arrive, generating 4,383 total clicks with image engagement and installation navigation leading all categories. The engagement rate declined -16.3 percentage points to 60%, an expected pattern when new-user volume more than doubles,

FY26 Month of the Military Child Analytics

May 13, 2026, 2:41 PM

The Month of the Military Child (MOMC) campaign for April 2026 generated 12,076 total users across the Army MWR enterprise, a 16.1% increase year over year. New users grew 16.5% to 7,115, indicating strong first-time audience acquisition. Sessions rose 9.0% to 14,671 and total views climbed 20.9% to 18,752, reflecting broad content reach across the campaign period. Organic search led all acquisition channels.

Latest News

Army MWR Unit C Program Launch

Added by Jessica Dunbar | PortlandLabsSeptember 29, 2026

The Unit C program content restructure is delivering strong, enterprise-wide results for the Jul 13 through Sep 24, 2026 reporting period. Across all seven programs, restructured pages generated more than 144,000 users and nearly 284,000 total...

U.S._Army_MWR_Second_Quarter_FY26_Insights.jpg

2026 Second Quarter Analytics

Added by Jessica Dunbar - PortlandLabsApril 15, 2026

Army MWR delivered strong growth across all traffic metrics during Q2 FY26. Total users grew 19.4% year over year to 7,285,317, and new users rose 18.9% to 6,998,139, indicating the enterprise is successfully expanding its reach to first-time...