Research & Analysis

2026 Second Quarter Analytics
Apr 15, 2026, 3:55 PM
Discover key insights into FY26 Q2 website traffic trends for ARMY MWR programs, including user engagement, traffic sources, and top-performing installations. Explore analytics highlighting organic search dominance, referral traffic, and program-specific performance.
Milan & Cortina 2026 WCAP Winter Olympics Digital Performance Report
Mar 13, 2026, 6:20 PM
WCAP reached 21,685 users during the Milan and Cortina 2026 Winter Olympics, a 54% increase over Beijing 2022. See how Soldier-athlete content and the Winter Olympics sweepstakes drove record audience growth.
ESMC 3.0 Senior Commander Brief
Mar 2, 2026, 1:20 PM
ESMC 3.0 modernized Army MWR navigation and content structure, improving discoverability, engagement, and task-based access across priority programs while strengthening enterprise digital governance.
Better Opportunities for Single Soldiers (BOSS) 2025
Feb 23, 2026, 4:20 AM
DHL 6 Days 5 Night Package Happening Analytics
DHL 6 Days 5 Night Package
Feb 23, 2026, 4:20 AM
DHL 6 Days 5 Night Package Happening Analytics
2026 First Quarter Analytics
Jan 13, 2026, 1:55 AM
Discover key insights into FY26 Q1 website traffic trends for ARMY MWR programs, including user engagement, traffic sources, and top-performing installations. Explore analytics highlighting organic search dominance, referral traffic, and program-specific performance.

Latest News

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2026 Second Quarter Analytics
Added by Jessica Dunbar - PortlandLabsApril 15, 2026

Army MWR delivered strong growth across all traffic metrics during Q2 FY26. Total users grew 19.4% year over year to 7,285,317, and new users rose 18.9% to 6,998,139, indicating the enterprise is successfully expanding its reach to first-time...

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ESMC 3.0 Senior Commander Brief
Added by Jess - PortlandLabsMarch 02, 2026

ESMC 3.0 Senior Commander Brief Summary ESMC 3.0 represents a structural modernization of Army MWR’s digital ecosystem, shifting from content publishing to enterprise-level governance and action-based navigation. Designed in...

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February 23, 2026

Better Opportunities for Single Soldiers (BOSS) 2025

BOSS 2025 The Better Opportunities for Single Soldiers program sustained steady digital engagement throughout the reporting period, reflecting...

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February 23, 2026

DHL 6 Days 5 Night Package

DHL 6 Days 5 Night Package The DHL 6 Days 5 Night Package page is performing as a high-intent booking asset, generating 2,311 users with a 90%...

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January 15, 2025

2025 First Quarter Analytics

In the first quarter of FY25, ARMY MWR websites demonstrated steady growth in user engagement and visits. Total users and page views increased,...

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September 12, 2024

FY24 STRONG B.A.N.D.S.

BLUF: The STRONG B.A.N.D.S.  program pages have experienced mixed trends in site traffic and user engagement. Total users for the...

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September 12, 2024

FY24 Summer Reading Program

BLUF: The 2024 Army MWR Summer Reading Program has made significant progress in driving traffic and...

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August 16, 2024

Alternative Terms for Home Life

This A/B test aims to assess the impact of replacing the "Home Life" term in the main navigation menu with alternative terms on user...

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August 16, 2024

Testing Process & Methodology

Write Out a Roadmap: Creating a detailed roadmap is essential for defining goals, priorities, risks, and timelines. This roadmap will guide our...

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August 16, 2024

A/B Testing Roadmap & Current Initiatives

The A/B Testing roadmap is shaped by collaboration between PortlandLabs, the G9 Team, and the CAT (Content Access Team). The G9 Team provides...