Research & Analysis
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ESMC 3.0 Senior Commander Brief
ESMC 3.0 Senior Commander Brief Summary ESMC 3.0 represents a structural modernization of Army MWR’s digital ecosystem, shifting from content publishing to enterprise-level governance and action-based navigation. Designed in...
Better Opportunities for Single Soldiers (BOSS) 2025
BOSS 2025 The Better Opportunities for Single Soldiers program sustained steady digital engagement throughout the reporting period, reflecting consistent Soldier interest and strong search-driven discovery.
DHL 6 Days 5 Night Package
DHL 6 Days 5 Night Package The DHL 6 Days 5 Night Package page is performing as a high-intent booking asset, generating 2,311 users with a 90%...
2025 First Quarter Analytics
In the first quarter of FY25, ARMY MWR websites demonstrated steady growth in user engagement and visits. Total users and page views increased,...
FY24 STRONG B.A.N.D.S.
BLUF: The STRONG B.A.N.D.S. program pages have experienced mixed trends in site traffic and user engagement. Total users for the...
FY24 Summer Reading Program
BLUF: The 2024 Army MWR Summer Reading Program has made significant progress in driving traffic and...
Alternative Terms for Home Life
This A/B test aims to assess the impact of replacing the "Home Life" term in the main navigation menu with alternative terms on user...
Testing Process & Methodology
Write Out a Roadmap: Creating a detailed roadmap is essential for defining goals, priorities, risks, and timelines. This roadmap will guide our...
A/B Testing Roadmap & Current Initiatives
The A/B Testing roadmap is shaped by collaboration between PortlandLabs, the G9 Team, and the CAT (Content Access Team). The G9 Team provides...
Introduction
Welcome to the Army MWR A/B Testing Hub. This page is your go-to resource for understanding how A/B testing drives data-informed decisions and...