Research & Analysis

Army MWR Unit C Program Launch

Sep 29, 2026, 7:20 PM

Unit C restructured pages drew 144,477 users and 283,954 views from Jul 13 to Sep 24, 2026, with total users up about 23% year over year across 7 programs.

FY26 Summer Reading Program

Sep 9, 2026, 2:41 PM

2026 Summer Reading Program performance recap (May-Aug): new user growth and rising Beanstack conversions.

FY26 Summer Water Safety

Sep 9, 2026, 2:41 PM

2026 Summer Water Safety performance recap (Jun-Aug): steady engagement and new user growth despite lower overall reach, driven largely by an Army-wide social media consolidation.

2027 Third Quarter Analytics

Jul 15, 2026, 3:55 PM

Discover key insights into FY26 Q3 website traffic trends for ARMY MWR programs, including user engagement, traffic sources, and top-performing installations. Explore analytics highlighting organic search dominance, referral traffic, and program-specific performance.

Army MWR Unit B Program Launch

Jul 8, 2026, 2:41 PM

The Unit A program content updates are delivering measurable, enterprise-wide results. Across all eight programs, updated pages generated more than 412,000 users and exceeded one million total views, representing an average increase of 22.4% in total users year over year. Engagement rates held strong between 60% and 73% across all programs, and new user growth indicates the updated content is successfully reaching first-time audiences. The data reflects a content update that is working.

FY26 Strong B.A.N.D.S.

Jun 11, 2026, 2:41 PM

Strong B.A.N.D.S. continued to grow its audience during the May 1 through June 6, 2026 reporting period, with total users up 58.5% and new users up 144.1% year over year, confirming that enterprise awareness campaigns are reaching audiences well beyond the existing patron base. Users are engaging actively once they arrive, generating 4,383 total clicks with image engagement and installation navigation leading all categories. The engagement rate declined -16.3 percentage points to 60%, an expected pattern when new-user volume more than doubles,