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Testing Process & Methodology
Write Out a Roadmap: Creating a detailed roadmap is essential for defining goals, priorities, risks, and timelines. This roadmap will guide our testing process and keep all contributors informed. Identify Goals: We define our conversion...
A/B Testing Roadmap & Current Initiatives
The A/B Testing roadmap is shaped by collaboration between PortlandLabs, the G9 Team, and the CAT (Content Access Team). The G9 Team provides strategic direction and ensures alignment with Army MWR objectives. Ideas from PortlandLabs and the CAT...
Introduction
Welcome to the Army MWR A/B Testing Hub. This page is your go-to resource for understanding how A/B testing drives data-informed decisions and...
Stripe Impressions Tool
This instructional video shows you what Stripes are, how they are tracked, and finally how to create a report.
Tracking QR codes with UTM Parameters in Analytics
This article will teach you how to craft QR codes that use URLs that contain UTM parameters that allow you to track specific QR codes in analytics...
Sponsorship & Advertising Desk Reference
Table of Contents Chapter 1 Overview Chapter 2 Army Family and Morale, Welfare, and Recreation (MWR) Marketing, Commercial Sponsorship and...
Sponsorship & Advertising FAQ
Frequently Asked Questions Can we accept Defense Contractors as sponsors for our events? Although we generally should solicit from...