FY26 Month of the Military Child Analytics
BLUF The Month of the Military Child (MOMC) campaign for April 2026 generated 12,076 total users across the Army MWR enterprise, a 16.1% increase year over year. New users grew 16.5% to 7,115, indicating strong first-time audience acquisition....
FY26 American Forces Travel (AFT) SEM Performance Summary
Army MWR leads all military services in American Forces Travel performance. From October 1, 2025 through April 24, 2026, AFT drove a 32% increase in commissions year over year, reached 17,758 total users (up 12.9%), and added 6,320 new users, a...
Milan & Cortina 2026 WCAP Winter Olympics Digital Performance Report
The Milan and Cortina 2026 Winter Olympic cycle was WCAP's strongest digital performance on record. The WCAP website reached 54% more users...
ESMC 3.0 Senior Commander Brief
ESMC 3.0 Senior Commander Brief Summary ESMC 3.0 represents a structural modernization of Army MWR’s digital ecosystem, shifting from...
Better Opportunities for Single Soldiers (BOSS) 2025
BOSS 2025 The Better Opportunities for Single Soldiers program sustained steady digital engagement throughout the reporting period, reflecting...
DHL 6 Days 5 Night Package
DHL 6 Days 5 Night Package The DHL 6 Days 5 Night Package page is performing as a high-intent booking asset, generating 2,311 users with a 90%...
FY24 STRONG B.A.N.D.S.
BLUF: The STRONG B.A.N.D.S. program pages have experienced mixed trends in site traffic and user engagement. Total users for the...
FY24 Summer Reading Program
BLUF: The 2024 Army MWR Summer Reading Program has made significant progress in driving traffic and...
2024 U.S. ARMY WCAP Olympics and Paralympics
BLUF: The U.S. Army's World Class Athlete Program (WCAP) has made significant progress in driving traffic and engagement ahead and during...
The FY24 Bataan Memorial Death March
BLUF: The FY24 Bataan Memorial Death March has seen significant growth in user engagement and site traffic. New users have increased to...
2024 World Long Drive After Action Report
BLUF: The 2024 Military Long Drive (MLD) digital campaign has maintained strong engagement with 1,582 new users and 3,102 total...
FY24 Library Analytics
Note on MWR Library Reports for Fort Leavenworth and Fort Sam Houston For the purposes of this MWR library report, data from Fort Leavenworth...
FY23 Fall Into Fun With Army MWR
Google Analytics 4 is here! The first GA 4 report is now available and it highlights the performance of the Fall into Fun promo during the last...