Army MWR Unit C Program Launch
The Unit C program content restructure is delivering strong, enterprise-wide results for the Jul 13 through Sep 24, 2026 reporting period. Across all seven programs, restructured pages generated more than 144,000 users and nearly 284,000 total...
FY26 Summer Reading Program
BLUF New user acquisition and Beanstack conversion both grew year over year, even as total traffic declined. The program is converting a smaller audience more effectively rather than losing ground on quality.
FY26 Summer Water Safety
BLUF Engagement quality held nearly steady and new user growth stayed positive, even as overall reach dropped, primarily due to the Army's...
Army MWR Unit B Program Launch
BLUF The Unit B program content restructure is delivering strong, enterprise-wide results in its first 25 days. Across all 12 programs,...
FY26 Strong B.A.N.D.S.
BLUF Strong B.A.N.D.S. continued to grow its audience during the May 1 through June 6, 2026 reporting period, with total users up 58.5% and new...
FY26 Month of the Military Child Analytics
BLUF The Month of the Military Child (MOMC) campaign for April 2026 generated 12,076 total users across the Army MWR enterprise, a 16.1%...
FY26 American Forces Travel (AFT) SEM Performance Summary
Army MWR leads all military services in American Forces Travel performance. From October 1, 2025 through April 24, 2026, AFT drove a 32% increase...
Milan & Cortina 2026 WCAP Winter Olympics Digital Performance Report
The Milan and Cortina 2026 Winter Olympic cycle was WCAP's strongest digital performance on record. The WCAP website reached 54% more users...
ESMC 3.0 Senior Commander Brief
ESMC 3.0 Senior Commander Brief Summary ESMC 3.0 represents a structural modernization of Army MWR’s digital ecosystem, shifting from...
Better Opportunities for Single Soldiers (BOSS) 2025
BOSS 2025 The Better Opportunities for Single Soldiers program sustained steady digital engagement throughout the reporting period, reflecting...
DHL 6 Days 5 Night Package
DHL 6 Days 5 Night Package The DHL 6 Days 5 Night Package page is performing as a high-intent booking asset, generating 2,311 users with a 90%...
FY24 STRONG B.A.N.D.S.
BLUF: The STRONG B.A.N.D.S. program pages have experienced mixed trends in site traffic and user engagement. Total users for the...
FY24 Summer Reading Program
BLUF: The 2024 Army MWR Summer Reading Program has made significant progress in driving traffic and...
2024 U.S. ARMY WCAP Olympics and Paralympics
BLUF: The U.S. Army's World Class Athlete Program (WCAP) has made significant progress in driving traffic and engagement ahead and during...
The FY24 Bataan Memorial Death March
BLUF: The FY24 Bataan Memorial Death March has seen significant growth in user engagement and site traffic. New users have increased to...