FY26 Strong B.A.N.D.S.

BLUF

Strong B.A.N.D.S. continued to grow its audience during the May 1 through June 6, 2026 reporting period, with total users up 58.5% and new users up 144.1% year over year, confirming that enterprise awareness campaigns are reaching audiences well beyond the existing patron base. Users are engaging actively once they arrive, generating 4,383 total clicks with image engagement and installation navigation leading all categories. The engagement rate declined -16.3 percentage points to 60%, an expected pattern when new-user volume more than doubles.

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