FY25

ACS

• Views rose to 832,616 (+23.5%), while sessions climbed to 582,058 (+20.0%), signaling expanded reach and sustained user interest.
• Over the past year 439,935 users made a visit to an ACS page. 19.5% increase compared to the previous year.
• The engagement rate, measured by user activity level, is 60%, with an average session duration of 2 minutes and 37 seconds.
• On average, users visited 1.43 pages per session.
• 56% of the traffic to ACS was generated through web searches.
   

Downloads

BRD

• Over the past year, 3,568,375 users made a visit to a BRD page. 5.2% decrease compared to the previous year
• Users generated 8,438,262 views, reflecting a 1.4% increase in total page consumption year over year.
• The average engagement rate was 62%, and users spent an average of 3 minutes and 2 seconds per session.
• On average, users visited 1.45 pages per session, showing steady browsing activity across recreation, food, and travel content.
• 63.8% of all traffic to BRD pages was generated through organic web searches, highlighting continued reliance on Google and Bing for discovery.

Downloads

CYS

• Over the past year 980,600 users made a visit to a CYS page.  1.5% increase compared to the previous year
• Users generated 2,121,674 views
• The bounce rate (measured by the percentage of users that entered and left the website from the same page) was 38%, and an average session duration of 3 minutes 11 seconds. 
• On average, users visited 2.18 pages per session.
• 57.74% of the traffic to CYS was generated through web searches. 

Downloads

SS

NAF Personnel Services led in total traffic with 45,933 users and 35,055 new users, supported by 55,669 sessions and an engagement rate of 65.62%, indicating steady interest in workforce-related content.

CEAT recorded 17,020 total users and 4,397 new users, with 19,838 sessions and a notably high engagement rate of 76.24%, showing that users are actively interacting with the content once they arrive.

Home Based Business achieved 25,482 total users and 9,676 new users, generating 30,469 sessions and maintaining a 71.55% engagement rate, reflecting consistent participation and sustained browsing activity across its resources.

Downloads

AFRC's - Coming Soon!

After Action Reports

• Army MWR Cares Campaign: Mar 1 – Apr 30
• Strong B.A.N.D.S.: May 1 – Jun 7
• Summer Reading Program: May 1 – Aug 31
• Summer Water Safety: Jun – Jul
• ESPORTS – All Year

Downloads