FY24 Summer Reading Program
Research & AnalysisSeptember 12, 2024
BLUF:
The 2024 Army MWR Summer Reading Program has made significant progress in driving traffic and engagement throughout its campaign.
Key engagement metrics for the Summer Reading Program demonstrate strong growth:
- New users increased to 7,137, representing a 38% rise compared to the previous year.
- The program also saw a total of 26,523 views, reflecting an 18% growth.
- The engagement rate climbed significantly to 66%, a 153.4% improvement, indicating that users are highly engaged with the content.
The Beanstack link was a key destination, with 7,285 clicks recorded.
Sponsor Clicks:
- 6,118 Sponsored Link Clicks to AT&T
Overall, the 2024 Summer Reading Program demonstrated effective digital engagement, with organic search and social channels driving strong participation.
