FY26
Welcome to the FY26 ARMY MWR Website Performance overviews. Each quarter, we share comprehensive analytics to highlight the digital performance of ARMY MWR programs. These reports provide insights into website traffic trends, user engagement, and the effectiveness of our online resources in supporting Soldiers, Families, and the broader military community.
FY26 Month of the Military Child Analytics
BLUF The Month of the Military Child (MOMC) campaign for April 2026 generated 12,076 total users across the Army MWR enterprise, a 16.1% increase year over year. New users grew 16.5% to 7,115, indicating strong first-time audience acquisition....
FY26 American Forces Travel (AFT) SEM Performance Summary
Army MWR leads all military services in American Forces Travel performance. From October 1, 2025 through April 24, 2026, AFT drove a 32% increase in commissions year over year, reached 17,758 total users (up 12.9%), and added 6,320 new users, a...
2026 Second Quarter Analytics
Army MWR delivered strong growth across all traffic metrics during Q2 FY26. Total users grew 19.4% year over year to 7,285,317, and new users rose...
Milan & Cortina 2026 WCAP Winter Olympics Digital Performance Report
The Milan and Cortina 2026 Winter Olympic cycle was WCAP's strongest digital performance on record. The WCAP website reached 54% more users...
ESMC 3.0 Senior Commander Brief
ESMC 3.0 Senior Commander Brief Summary ESMC 3.0 represents a structural modernization of Army MWR’s digital ecosystem, shifting from...
Better Opportunities for Single Soldiers (BOSS) 2025
BOSS 2025 The Better Opportunities for Single Soldiers program sustained steady digital engagement throughout the reporting period, reflecting...