FY26
Welcome to the FY26 ARMY MWR Website Performance overviews. Each quarter, we share comprehensive analytics to highlight the digital performance of ARMY MWR programs. These reports provide insights into website traffic trends, user engagement, and the effectiveness of our online resources in supporting Soldiers, Families, and the broader military community.
Army MWR Unit C Program Launch
The Unit C program content restructure is delivering strong, enterprise-wide results for the Jul 13 through Sep 24, 2026 reporting period. Across all seven programs, restructured pages generated more than 144,000 users and nearly 284,000 total...
FY26 Summer Reading Program
BLUF New user acquisition and Beanstack conversion both grew year over year, even as total traffic declined. The program is converting a smaller audience more effectively rather than losing ground on quality.
FY26 Summer Water Safety
BLUF Engagement quality held nearly steady and new user growth stayed positive, even as overall reach dropped, primarily due to the Army's...
2027 Third Quarter Analytics
Discover key insights into FY26 Q3 website traffic trends for ARMY MWR programs, including user engagement, traffic sources, and top-performing...
Army MWR Unit B Program Launch
BLUF The Unit B program content restructure is delivering strong, enterprise-wide results in its first 25 days. Across all 12 programs,...
FY26 Strong B.A.N.D.S.
BLUF Strong B.A.N.D.S. continued to grow its audience during the May 1 through June 6, 2026 reporting period, with total users up 58.5% and new...