FY26
Welcome to the FY26 ARMY MWR Website Performance overviews. Each quarter, we share comprehensive analytics to highlight the digital performance of ARMY MWR programs. These reports provide insights into website traffic trends, user engagement, and the effectiveness of our online resources in supporting Soldiers, Families, and the broader military community.
FY26 Summer Reading Program
BLUF New user acquisition and Beanstack conversion both grew year over year, even as total traffic declined. The program is converting a smaller audience more effectively rather than losing ground on quality.
FY26 Summer Water Safety
BLUF Engagement quality held nearly steady and new user growth stayed positive, even as overall reach dropped, primarily due to the Army's June 2026 social media consolidation directive removing many installation-level channels mid-campaign.
Army MWR Unit B Program Launch
BLUF The Unit B program content restructure is delivering strong, enterprise-wide results in its first 25 days. Across all 12 programs,...
Army MWR Unit A Program Launch
BLUF The Unit A program content updates are delivering measurable, enterprise-wide results. Across all eight programs, updated pages generated...
FY26 Strong B.A.N.D.S.
BLUF Strong B.A.N.D.S. continued to grow its audience during the May 1 through June 6, 2026 reporting period, with total users up 58.5% and new...
FY26 Month of the Military Child Analytics
BLUF The Month of the Military Child (MOMC) campaign for April 2026 generated 12,076 total users across the Army MWR enterprise, a 16.1%...