FY26
Welcome to the FY26 ARMY MWR Website Performance overviews. Each quarter, we share comprehensive analytics to highlight the digital performance of ARMY MWR programs. These reports provide insights into website traffic trends, user engagement, and the effectiveness of our online resources in supporting Soldiers, Families, and the broader military community.
2026 Second Quarter Analytics
Army MWR delivered strong growth across all traffic metrics during Q2 FY26. Total users grew 19.4% year over year to 7,285,317, and new users rose 18.9% to 6,998,139, indicating the enterprise is successfully expanding its reach to first-time...
Milan & Cortina 2026 WCAP Winter Olympics Digital Performance Report
The Milan and Cortina 2026 Winter Olympic cycle was WCAP's strongest digital performance on record. The WCAP website reached 54% more users than Beijing 2022, average time on page nearly doubled to 2 minutes and 27 seconds, and the Winter...
ESMC 3.0 Senior Commander Brief
ESMC 3.0 Senior Commander Brief Summary ESMC 3.0 represents a structural modernization of Army MWR’s digital ecosystem, shifting from...
Better Opportunities for Single Soldiers (BOSS) 2025
BOSS 2025 The Better Opportunities for Single Soldiers program sustained steady digital engagement throughout the reporting period, reflecting...
DHL 6 Days 5 Night Package
DHL 6 Days 5 Night Package The DHL 6 Days 5 Night Package page is performing as a high-intent booking asset, generating 2,311 users with a 90%...
2026 First Quarter Analytics
In the first quarter of FY26, ARMY MWR websites demonstrated steady growth in user engagement and visits. Total users and page views increased,...