FY26

U.S._Army_MWR_FY26__Insights.jpg

Welcome to the FY26 ARMY MWR Website Performance overviews. Each quarter, we share comprehensive analytics to highlight the digital performance of ARMY MWR programs. These reports provide insights into website traffic trends, user engagement, and the effectiveness of our online resources in supporting Soldiers, Families, and the broader military community.

Commander_Brief.jpg

ESMC 3.0 Senior Commander Brief

Research & Analysis Added by Jess - PortlandLabsMarch 02, 2026

ESMC 3.0 Senior Commander Brief Summary ESMC 3.0 represents a structural modernization of Army MWR’s digital ecosystem, shifting from content publishing to enterprise-level governance and action-based navigation. Designed in...

Read More

ESMC_AFRC_DDHL_11172025-_20261101_global.png

DHL 6 Days 5 Night Package

Research & Analysis Added by Jess - PortlandLabsFebruary 23, 2026

DHL 6 Days 5 Night Package The DHL 6 Days 5 Night Package page is performing as a high-intent booking asset, generating 2,311 users with a 90% engagement rate and 809 total clicks, indicating strong progression toward reservation actions....

Read More

Research & Analysis February 23, 2026

Better Opportunities for Single Soldiers (BOSS) 2025

BOSS 2025 The Better Opportunities for Single Soldiers program sustained steady digital engagement throughout the reporting period, reflecting...

Read More

Research & Analysis January 13, 2026

2026 First Quarter Analytics

In the first quarter of FY26, ARMY MWR websites demonstrated steady growth in user engagement and visits. Total users and page views increased,...

Read More

Marketing January 22, 2025

FY26

(No excerpt available.)

Research & Analysis January 15, 2025

2025 First Quarter Analytics

In the first quarter of FY25, ARMY MWR websites demonstrated steady growth in user engagement and visits. Total users and page views increased,...

Read More