FY26
Welcome to the FY26 ARMY MWR Website Performance overviews. Each quarter, we share comprehensive analytics to highlight the digital performance of ARMY MWR programs. These reports provide insights into website traffic trends, user engagement, and the effectiveness of our online resources in supporting Soldiers, Families, and the broader military community.
Army MWR Unit A Program Launch
BLUF The Unit A program content updates are delivering measurable, enterprise-wide results. Across all eight programs, updated pages generated more than 412,000 users and exceeded one million total views, representing an average increase of...
FY26 Strong B.A.N.D.S.
BLUF Strong B.A.N.D.S. continued to grow its audience during the May 1 through June 6, 2026 reporting period, with total users up 58.5% and new users up 144.1% year over year, confirming that enterprise awareness campaigns are reaching...
FY26 Month of the Military Child Analytics
BLUF The Month of the Military Child (MOMC) campaign for April 2026 generated 12,076 total users across the Army MWR enterprise, a 16.1%...
FY26 American Forces Travel (AFT) SEM Performance Summary
Army MWR leads all military services in American Forces Travel performance. From October 1, 2025 through April 24, 2026, AFT drove a 32% increase...
2026 Second Quarter Analytics
Army MWR delivered strong growth across all traffic metrics during Q2 FY26. Total users grew 19.4% year over year to 7,285,317, and new users rose...
Milan & Cortina 2026 WCAP Winter Olympics Digital Performance Report
The Milan and Cortina 2026 Winter Olympic cycle was WCAP's strongest digital performance on record. The WCAP website reached 54% more users...