FY26

Welcome to the FY26 ARMY MWR Website Performance overviews. Each quarter, we share comprehensive analytics to highlight the digital performance of ARMY MWR programs. These reports provide insights into website traffic trends, user engagement, and the effectiveness of our online resources in supporting Soldiers, Families, and the broader military community.

EPW Metrics – Visits Overview	All Sites – Visits Overview
Hits: 31,981,055 Visits: 12,114,203 Average visit duration: 3 min 11s Bounce rate: 63% Pageviews: 28,833,977 total / 24,566,028 unique Downloads: 191,898 total / 164,314 unique Outlinks: 2,532,717 total / 1,947,473 unique	Hits: 37,088,844 Visits: 18,238,934 Average visit duration: 3 min 40s Bounce rate: 56% Pageviews: 38,292,769 total / 31,870,082 unique Downloads: 248,767 total / 213,347 unique Outlinks: 3,803,473 total / 3,056,610 unique

Army MWR Unit C Program Launch

Research & Analysis Added by Jessica Dunbar | PortlandLabsSeptember 29, 2026

The Unit C program content restructure is delivering strong, enterprise-wide results for the Jul 13 through Sep 24, 2026 reporting period. Across all seven programs, restructured pages generated more than 144,000 users and nearly 284,000 total...

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FY26 Summer Reading Program

Research & Analysis Added by Jessica Dunbar — PortlandlabsSeptember 09, 2026

BLUF New user acquisition and Beanstack conversion both grew year over year, even as total traffic declined. The program is converting a smaller audience more effectively rather than losing ground on quality.