2026 Fourth Quarter Analytics
EPW Metrics – Visits Overview |
All Sites – Visits Overview |
| Visits: 3,523,189 Average visit duration: 5 min 16s Bounce rate: 63% Pageviews: 11,439,413 pageviews, 10,229,672 unique pageviews Downloads: 50,608 downloads, 43,951 unique downloads Outlinks: 758,068 outlinks, 570,610 unique outlinks |
Visits: 8,167,418 Average visit duration: 4 min 41s Bounce rate: 58% Pageviews: 16,650,877 pageviews, 14,416,971 unique pageviews Downloads: 68,007 downloads, 59,297 unique downloads Outlinks: 1,462,933 outlinks, 1,170,953 unique outlinks |
Matomo Platform Usage Trends
107 Matomo users have been added to the platform they generated 746 total visits to analytics.armymwr.com up 60.8% from the previous year indicating growing platform adoption. These visits included 2,955 pageviews. On average, users spent 3 minutes and 49 seconds analyzing data.
Army Answers
- Army Answers received 389 total questions this period
- Business and Recreation (BRD): 236 questions
- Child and Youth Services (CYS): 32 questions
- Army Community Services (ACS): 49 questions
- Support Services (SS): 8 questions
- Other categories: 64 questions
FY26 Q4 ACS Website Traffic Overview
Army Community Service (ACS) grew its audience in Q4 FY26, led by first-time visitors. ACS reached 143,107 total users (+3.2%) and 105,402 new users (+12.1%). Pageviews rose to 271,156 (+5.3%), with 178,068 sessions (+0.7%). Engagement rate was 57% (-3.8%), which reflects a larger wave of new visitors coming to complete one specific task.
Key Metrics:
- 143,107 total users
- 105,402 new users
- 57% engagement rate
- 43% bounce rate
- 271,156 pageviews
- 178,068 sessions
FY26 Q4 BRD Website Traffic Overview
Business and Recreation (BRD) reached a much larger audience in Q4 FY26, led by a surge of first-time visitors. BRD drew 1,660,675 total users (+57.9%) and 1,397,907 new users (+82.3%). Pageviews climbed to 2,859,846 (+21.3%), and sessions reached 2,103,333 (+28.8%). The engagement rate averaged 62% (+1.3%), while average session duration fell to 2 minutes and 10 seconds (−30.2%). Many new visitors came for one specific task, such as booking a tee time, checking pool hours, or viewing the Destin promotion, and left once it was done.
Key Metrics
- 2,859,846 pageviews
- 1,660,675 total users
- 1,397,907 new users
- 2,103,333 sessions
- 62% engagement rate
- Average session duration: 2 minutes 10 seconds
FY26 Q4 CYS Website Traffic Overview
Child and Youth Services (CYS) grew its audience in Q4 FY26, led by a strong rise in first-time visitors. CYS reached 292,432 total users (+3.8%) and 187,792 new users (+8.4%). Pageviews climbed to 614,211 (+3.8%), while sessions dipped to 398,242 (−4.7%). The engagement rate averaged 59% (−3.2%), and average session duration fell to 2 minutes and 53 seconds (−16.5%). Families are finding the specific page they need, such as hours, registration, or fees, and leaving once the task is done.
Key Metrics
- 614,211 pageviews
- 292,432 total users
- 187,792 new users
- 398,242 sessions
- 59% engagement rate
- Average session duration: 2 minutes 53 seconds
FY26 Q4 Support Services Website Traffic Overview
Program performance was mixed across NAF Personnel Services, CEAT, and Home-Based Business during Q4 FY26. Home-Based Business grew strongly, led by first-time visitors. NAF Personnel Services drew fewer users, but visitors stayed longer. CEAT’s user count jumped, though much of that growth came from repeated visits to a single installation page rather than new interest.
Key Metrics
- NAF Personnel Services: 7,986 total users, 6,225 new users, 9,723 sessions, 58.52% engagement rate
- CEAT: 7,445 total users, 2,529 new users, 7,727 sessions, 50.76% engagement rate
- Home-Based Business: 9,819 total users, 4,167 new users, 11,597 sessions, 62.97% engagement rate
FY26 Q4 AFRC Website Traffic Overview
Armed Forces Recreation Centers (AFRC) reached a smaller audience in Q4 FY26, but visitors stayed longer and viewed more pages at all four resorts. Combined, the resort sites drew 900,214 total users and 4,638,698 pageviews. Engagement rate rose at three of the four resorts, and average session time rose at all four. Daily views dipped from July 17 to 23 during the switch to the new booking engine. Ecommerce tracking began in late August, and the resorts recorded $9.30M in online revenue from 8,981 transactions through September 30.
Key Metrics
- Dragon Hill Lodge: 72,111 total users, 70,133 new users, 106,901 sessions, 55.74% engagement rate
- Edelweiss Lodge and Resort: 139,332 total users, 131,770 new users, 238,406 sessions, 59.66% engagement rate
- Hale Koa Hotel: 303,657 total users, 288,721 new users, 547,707 sessions, 62.06% engagement rate
- Shades of Green: 385,114 total users, 360,929 new users, 704,719 sessions, 57.68% engagement rate
Army MWR’s websites drew 8,167,418 visits and 16,650,877 pageviews across 94 sites in Q4 FY26, or about two pages per visit. Shades of Green (697,195 visits) and Hale Koa Hotel (542,717 visits) led all sites, followed by the HQ site (299,949), Fort Bragg (242,790), and Fort Benning (242,028). Installation sites made up most of the traffic, which shows that visitors rely on their local MWR pages for programs, hours, and services.
