FY26
Welcome to the FY26 ARMY MWR Website Performance overviews. Each quarter, we share comprehensive analytics to highlight the digital performance of ARMY MWR programs. These reports provide insights into website traffic trends, user engagement, and the effectiveness of our online resources in supporting Soldiers, Families, and the broader military community.
EPW Metrics – Visits Overview |
All Sites – Visits Overview |
| Hits: 31,981,055 Visits: 12,114,203 Average visit duration: 3 min 11s Bounce rate: 63% Pageviews: 28,833,977 total / 24,566,028 unique Downloads: 191,898 total / 164,314 unique Outlinks: 2,532,717 total / 1,947,473 unique |
Hits: 37,088,844 Visits: 18,238,934 Average visit duration: 3 min 40s Bounce rate: 56% Pageviews: 38,292,769 total / 31,870,082 unique Downloads: 248,767 total / 213,347 unique Outlinks: 3,803,473 total / 3,056,610 unique |
Matomo Platform Usage Trends
109 Matomo users have been added to the platform, and they generated 2,678 visits to analytics.armymwr.com in FY26, up 118.3% from the previous year, showing growing platform adoption. These visits included 12,293 pageviews (8,473 unique, up 51.7%). Users viewed about 21 pages per visit and spent an average of 4 minutes and 14 seconds analyzing data.
Army Answers
- Army Answers received 1,216 total questions in FY26
- Business and Recreation (BRD): 630 questions
- Child and Youth Services (CYS): 87 questions
- Army Community Service (ACS): 113 questions
- Support Services (SS): 16 questions
- Other categories: 370 questions
FY26 ACS Website Traffic Overview
Army Community Service (ACS) grew its online audience in FY26. ACS reached 526,147 total users (+19.6%) and 951,890 pageviews (+14.3%), with a 57% engagement rate. Employment Readiness drew the most users by far (313,614, +20.1%), followed by Financial Readiness (64,856, +37.9%), Family Advocacy (45,888, +2.5%), and EFMP (45,130, +26.7%). Ten of the 13 ACS programs grew their audience, including all 10 programs rewritten in the Unit A, B, and C content updates.
Key Metrics:
- 526,147 total users
- 951,890 pageviews
- 57% engagement rate
- 10 of 13 programs grew
FY26 BRD Website Traffic Overview
Business and Recreation (BRD) reached a much larger audience in FY26. BRD drew 4,650,074 total users (+30.3%) and 9,315,181 pageviews (+10.4%), with a 61% engagement rate. Food and Beverage drew the most users (1,823,266, +14.5%), followed by Fitness Centers, Recreational Lodging, and Leisure Travel (514,358, +12.2%). Patrons clicked WebTrac links 183,403 times to register, reserve, or pay for programs (+10.5%) and clicked Chow Now links 65,406 times to order food (+36.2%). Social-driven users rose 28.2% to 261,359, led by the Destin promotion.
Key Metrics:
- 9,315,181 pageviews
- 4,650,074 total users
- 61% engagement rate
- 183,403 WebTrac clicks
- 65,406 Chow Now clicks
FY26 CYS Website Traffic Overview
Child and Youth Services (CYS) grew its audience in FY26, led by first-time visitors. CYS reached 1,121,187 total users (+13.6%) and 751,024 new users (+12.1%). Pageviews rose to 2,284,744 (+6.4%), and sessions reached 1,590,369 (+8.7%), with a 57% engagement rate. Youth Sports and Fitness drew the most users (113,247, +34.8%), followed by Child Development Centers (69,221, +27.4%) and Youth Centers (62,842, +90.3%). Seven of the eight CYS programs grew their audience. Parents clicked WebTrac links 81,510 times to register or pay for programs (+15.5%), most often from a phone.
Key Metrics:
- 2,284,744 pageviews
- 1,121,187 total users
- 751,024 new users
- 1,590,369 sessions
- 57% engagement rate
- 81,510 WebTrac clicks
FY26 SS Website Traffic Overview
Program performance was mixed across NAF Personnel Services, CEAT, and Home-Based Business in FY26. Together, Support Services pages drew 86,621 total users and 127,784 pageviews. CEAT grew 30.1% to 22,138 users, and its new users nearly doubled (+98.8%). Home-Based Business grew 23.0% to 31,337 users and had the highest engagement rate of the three programs. NAF Personnel Services drew fewer users, but average session time rose 11.8% to 2 minutes and 55 seconds as visitors spent time on retirement and benefits pages.
FY26 Army MWR Annual Library Reports
BLUF The Libraries content update is working. Army MWR Libraries pages drew 182,388 users in FY26, a 6.9% increase over FY25, and traffic kept growing after the March 2026 update. Fixing two broken links and updating 13 installation menus will...
Army MWR Unit C Program Launch
The Unit C program content restructure is delivering strong, enterprise-wide results for the Jul 13 through Sep 24, 2026 reporting period. Across all seven programs, restructured pages generated more than 144,000 users and nearly 284,000 total...
FY26 Summer Reading Program
BLUF New user acquisition and Beanstack conversion both grew year over year, even as total traffic declined. The program is converting a...
FY26 Summer Water Safety
BLUF Engagement quality held nearly steady and new user growth stayed positive, even as overall reach dropped, primarily due to the Army's...
Army MWR Unit B Program Launch
BLUF The Unit B program content restructure is delivering strong, enterprise-wide results in its first 25 days. Across all 12 programs,...
FY26 Strong B.A.N.D.S.
BLUF Strong B.A.N.D.S. continued to grow its audience during the May 1 through June 6, 2026 reporting period, with total users up 58.5% and new...