Milan & Cortina 2026 WCAP Winter Olympics Digital Performance Report

The Milan and Cortina 2026 Winter Olympic cycle was WCAP's strongest digital performance on record. The WCAP website reached 54% more users than Beijing 2022, average time on page nearly doubled to 2 minutes and 27 seconds, and the Winter Olympics Sweepstakes generated 790 entries across the Army community. Organic search drove the majority of new visitors, with Soldier-athlete profiles and the Winter Olympians hub page serving as the primary destinations throughout the competition window.

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