FY26 American Forces Travel (AFT) SEM Performance Summary

Army MWR leads all military services in American Forces Travel performance. From October 1, 2025 through April 24, 2026, AFT drove a 32% increase in commissions year over year, reached 17,758 total users (up 12.9%), and added 6,320 new users, a 78.1% increase compared to the same period in FY25. Over 1.7 million promotional impressions were delivered across Army garrison websites at no additional cost, supporting the organic and paid search growth that sets Army apart. This performance is the direct result of Army's integrated promotion strategy, combining Search Engine Marketing, enterprise web placements, and a trusted military partner referral network. The US Army MWR is the driving force behind AFT's success.

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