Army MWR Unit B Program Launch

BLUF

The Unit B program content restructure is delivering strong, enterprise-wide results in its first 25 days. Across all 12 programs, restructured pages generated nearly 80,000 users and nearly 150,000 total views, representing an average increase of 54% in total users year over year. Engagement rates held strong between 36% and 73% across all programs, and new user growth across every program indicates the restructured content is successfully reaching first-time audiences. The data reflects a content restructure that is working.

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