A/B Testing Roadmap & Current Initiatives

Research & AnalysisAdded by Jessica Dunbar - PortlandLabsAugust 16, 2024

The A/B Testing roadmap is shaped by collaboration between PortlandLabs, the G9 Team, and the CAT (Content Access Team). The G9 Team provides strategic direction and ensures alignment with Army MWR objectives. Ideas from PortlandLabs and the CAT team are prioritized based on impact and feasibility. The CAT manages content and navigation updates, using testing insights to implement changes. This agile process ensures continuous improvement driven by user feedback and data analysis.

Table 1: Roadmap and Testing Ideas

Experiment Name	Experiment Description	Difficulty	Start Date	End Date	Status
Community Support Menu Name ArmyMWR	Test the effectiveness of different menu names in driving user engagement for community support pages.	Medium	08/01/2018	08/31/2018	Complete
Test "Home Life" vs. Base Life	Test impact of replacing "Home Life" in navigation with "Base Life"	Easy	08/15/2024	09/15/2024	Active
Test Old Nav vs. New Nav	Test impact of the new navigation structure compared to the old structure	Medium/Hard	TBD		Planned
Reorder Navigation Items Based on User Priority	To test if reordering the navigation items based on user priority (e.g., moving most-clicked items to the left) improves user engagement and reduces time to find information.	Easy
Relocation of "Partner with Us" and "Eligible Patrons" to Utility Navigation	To determine the impact on user engagement and navigation efficiency when moving "Partner with Us" and "Eligible Patrons" links from the main navigation bar to the utility navigation bar.	Medium
Persistent Search Bar in Utility Navigation	To assess the impact of making the search bar persistent and visible at all times in the utility navigation.	Medium
Personalized Navigation Based on User Type	To test a personalized navigation experience where the order and visibility of navigation items change based on the user’s profile (e.g., Soldiers, Family, Civilians, Retirees).	Medium
Alphabetizing the Menus in Navigation	To determine if alphabetizing the navigation menu items enhances user experience by making it easier for users to locate specific sections, thereby improving navigation efficiency and user satisfaction.	Easy

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U.S._Army_MWR_Second_Quarter_FY26_Insights.jpg

2026 Second Quarter Analytics

Added by Jessica Dunbar - PortlandLabsApril 15, 2026

Army MWR delivered strong growth across all traffic metrics during Q2 FY26. Total users grew 19.4% year over year to 7,285,317, and new users rose 18.9% to 6,998,139, indicating the enterprise is successfully expanding its reach to first-time...