FY26 Month of the Military Child Analytics

Research & AnalysisAdded by Jessica Dunbar — PortlandlabsMay 13, 2026
fy26 MOMC Assets

BLUF

The Month of the Military Child (MOMC) campaign for April 2026 generated 12,076 total users across the Army MWR enterprise, a 16.1% increase year over year. New users grew 16.5% to 7,115, indicating strong first-time audience acquisition. Sessions rose 9.0% to 14,671 and total views climbed 20.9% to 18,752, reflecting broad content reach across the campaign period. Organic search led all acquisition channels. 

Downloads