Converting PDFs to Happenings and Events for Better user EngagemenT, ADA Compliance, and SEO


When you have a PDF, it is often tempting to post the PDF to Enterprise Web for people to view online. However, it is a better practice to take the content from the PDF and create a Happening or create an Event from it. Here are a few reasons: 

1.) It is much easier for Search Engines to read web pages than PDFs. Web pages also contain meta data like date formats that allow Search Engines to create things like event cards, etc. 

2.) PDFs are not mobile-friendly - users need to "pinch and zoom" to be able to see any of the information on their phones. This can result in users just leaving and not engaging with the material, which results in lower engagement. 

3.) PDFs are frequently not ADA compliant - converting it to a happening or event will make sure the widest audience is able to access your materials and fulfills 508 ADA requirements as well. 

Converting your PDF flyers into Happenings or Events will help make sure it's widely accessible and more likely to see engagement from your users. 


2024 Third Quarter Analytics

Added by JessJuly 16, 2024

How many new pages of content did installations create last quarter? Web managers created a total of 362  new pages on EPW in the last quarter. It's important to note that the total excludes data from the EPW Page Report, calendar...


2024 First Quarter Analytics

January 15, 2024

July 11, 2023

2023 Third Quarter Analytics

How many new pages of content did installations create last quarter? Web managers have created 359 new pages on EPW in the last quarter....

June 12, 2023


Q: What is Google Analytics 4? A: Google Analytics 4 (GA4) is Google's latest analytics platform, designed to provide...

December 09, 2022

Stripe Impressions Tool

This instructional video shows you what Stripes are, how they are tracked, and finally how to create a report. 

December 09, 2022

Tracking QR codes with UTM Parameters in Analytics

This article will teach you how to craft QR codes that use URLs that contain UTM parameters that allow you to track specific QR codes in analytics...

August 17, 2022

Historical Documents and Videos

We love to share ideas, no matter what year they are from!

February 15, 2022

BOSS Executive Summary (EXSUM)

  DA Executive Summary Directorates Executive Summary April 2022 April...

November 04, 2021

Life Skills

Life Skills events are designed specifically to educate or certify Soldiers in a wide variety of abilities for adaptive and positive behavior....