2026 First Quarter Analytics
FY26 Q1 Website Visits and Users Overview
In the first quarter of FY26, ARMY MWR websites demonstrated steady growth in user engagement and visits. Total users and page views increased, showcasing effective digital outreach and sustained interest in the services offered.
- Visits: 891,297 (+21.2%)
- Average visit duration: 1 min 51 sec (−6.7%)
- Bounce rate: 67% (+13.6%)
- Total pageviews: 1,584,534 (+12.9%)
- Total on-site searches: 20,057 (−37.2%)
- Total downloads: 15,761 (+34%)
- Total outlinks: 167,396 (+41.5%)
These gains indicate a successful start to FY26, with metrics suggesting increased traction among returning and new users.
FY26 Q1 ACS Website Traffic Overview
Search behavior shows that financial uncertainty during government shutdowns is the strongest driver of Financial Readiness traffic. Users are not browsing. They are arriving with urgent, high-stress questions related to pay continuity, loan access, and immediate assistance.
Key Metrics:
- Views: 207,707 (up 22.4%)
- Sessions: 166,459 (up 36.0%)
- Total users: 128,237 (up 41.8%)
- New users: 95,591 (up 46.5%)
- Engagement rate: 51% (down 15.0%)
AFRC Website Traffic Overview
DHL
- Views: 313,326 (+14.3%)
- Total Users: 110,016 (+29.5%)
ELR
- Views: 783,544 (+1.0%)
- Total Users: 181,149 (−10.2%)
HKH
- Views: 1,689,839 (−3.8% YoY)
- Total Users: 363,086 (−14.0% YoY)
SOG
- Views: 2,726,272 (−3.0% YoY)
- Total Users: 597,915 (+3.1% YoY)
BRD Website Traffic Overview
Key Metrics:
- Views: 1,741,226 (up 3.0% YoY)
- Sessions: 1,281,801 (up 13.2% YoY)
- Total users: 873,884 (up 12.6% YoY)
- New users: 642,223 (up 7.3% YoY)
- Average session time: 3:06 (up 11.8% YoY)
- Engagement rate: 57% (down 10.1% YoY)
CYS Website Traffic Overview
Key Metrics:
- Total users: 260,821 (+12.6%)
- New users: 162,767 (-3.3%)
- Engagement rate: 53% (-12.3%)
- Average session duration: 03:25 (+37.0%)
- Pages per user: 1.77 (-11.4%)
- Sessions: 355,940 (+11.8%)
- Views: 453,749 (+0.3%)
Q1 SS Website Traffic Overview
NAF Personnel Services
- Total users: 7,054 (-46.1%)
- New users: 5,057 (-48.5%)
- Sessions: 9,123 (-39.0%)
- Engagement rate: 61.7% (-5.0%)
CEAT
- Total users: 4,920 (+35.2%)
- New users: 1,870 (+116.9%)
- Sessions: 5,447 (+32.9%)
- Engagement rate: 55.46% (-32.3%)
Home Based Business
- Total users: 7,263 (+53.3%)
- New users: 2,820 (+27.0%)
- Sessions: 8,457 (+49.7%)
- Engagement rate: 61.49% (-13.7%)
In the first quarter of FY26, ARMY MWR websites demonstrated steady growth in user engagement and visits. Total users and page views increased, showcasing effective digital outreach and sustained interest in the services offered.
