2023 Fourth Quarter Analytics

How many new pages of content did installations create last quarter?

Web managers created a total of 274 new pages on EPW in the last quarter. It's important to note that the total excludes data from the EPW Page Report, calendar events, and directory pages.

• The engagement rate for EPW is at 60%.
• There are a total of 2,143,085 users made a visit to EPW.

• Of those users 2,032,055 are new

Insights & Recommendations

ACS 

1. Quarterly search terms - The search report of each program highlights the most impactful keywords driving traffic to program pages. The report provides key insights into user search behavior trends and serves as a baseline to demonstrate the impact of the recent search updates. 

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BRD 

1. Users to the Army MWR recreational lodging pages decreased compared to last year. That equates to 3,457 people who did not visit camping and recreational lodging web pages or book accommodations compared to the year before.

2. Prioritize user-friendly reservation systems.

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CYS 

1. The data indicates that mobile devices are the primary driver of engagement, with a significantly higher number of WebTrac clicks (30,739) compared to desktop (19,271) and tablet (397) devices. This suggests that a substantial portion of users prefer accessing CYS services and information through their mobile devices.

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Support Services

1. To enhance the user experience and provide easy access to the CEAT Transfer Guide, its recommended implementing a prominent call-to-action (CTA) button or link on the CEAT section's main page. This CTA should encourage users to download the CEAT Transfer Guide and direct them to the secure HTTPS version of the guide.

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