Enterprise Marketing Training: 2025
Welcome Message
We’re excited to welcome you to this innovative event in Orlando, where creativity and strategy converge. Over the next few days, we'll explore the latest marketing trends and tools for Army Family and MWR programs. This gathering is a celebration of innovation and connection among marketing professionals from across the nation and globe. Whether you aim to enhance your skills, forge new partnerships, or recharge creatively, we encourage you to engage fully. Together, let's collaborate and lead into a new era of enterprise marketing. Welcome—let’s make this experience unforgettable!
Key Highlights
Exceptional Training by AMA Experts
Benefit from top-notch sessions led by industry leaders.
Exclusive Disney Tour
Enjoy a behind-the-scenes look at Disney's marketing magic.
Engaging Round Table Discussions
Participate in dynamic discussions and idea exchanges.
Schedule
Click on the day to see its agenda.
| Session | Focus & Key Takeaways |
|---|---|
| Welcome & Kickoff | Opening remarks from G9 Marketing Leadership. Review workshop goals, agenda, and materials. |
| The Evolution of Modern Marketing | Trace the history of modern marketing and explore its impact on MWR strategies. |
| Marketing Plan Foundations | Understand the difference between business goals and marketing objectives. Define personas, set KPIs, identify challenges, and outline your outreach roadmap. |
| Building Your Marketing Plan – Part 1 | Step-by-step guidance on assembling a complete marketing plan and mapping the marketing flow. |
| Lunch | — |
| Building Your Marketing Plan – Part 2 | Continue refining the plan with examples and templates to ensure clarity and alignment. |
| MWR Digital & Content Marketing Planning | Learn how to design communication outreach as part of a marketing plan. |
| Day 1 Wrap-Up | Recap key takeaways, answer questions, and preview Day 2 activities. |
| Round Robin | Collaborative session focused on enterprise marketing strategies. |
| Session | Focus & Key Takeaways |
|---|---|
| AI in Marketing -- Interactive | Explore the history and current state of AI, practical applications in marketing, and future trends shaping the field. |
| AI in Marketing – Interactive (Or Marketing Plan Lab, depending on the flow of the workshop) | Apply Day 1 concepts and templates to create a customized marketing plan (peer to peer) using AI. |
| Day 1 Recap & Q&A | Address questions and review highlights from Day 1. |
| Lunch | |
| Marketing Plan Lab – Cont. | Continue building your marketing plan with facilitator feedback and peer input. |
| Wrap-up | Summarize the two-day takeaways and parking lot items. |
| Round Robin | Collaborative session focused on enterprise marketing strategies. |
| Session | Focus & Key Takeaways |
|---|---|
| Meet-up in the lobby | |
| Keys to the Kingdom: Behind the Scenes Disney Tour | |
| Scavenger Hunt | Explore and identify a marketing best practice to share with the group. |
| Round Robin Discussion | Share insights on a marketing best practice that you discovered while participating in the scavenger hunt. |
Speakers
Featuring experts from the American Marketing Association.
Venue Information
Shades of Green at Walt Disney World Resort, 1950 W Magnolia Palm Dr, Lake Buena Vista, FL 32830
Discover everything that Shades of Green has to offer right here: Facility HighlightsResources and Downloads
Access presentation slides and other materials directly.
Contact and Support
Phone: 210-428-9094
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