Here's a basic guide to get started with viewing the Google Analytics 4 dashboard reports for a marketing department:

  1. Go to the Google Analytics website ( and sign in with your Google account.
  2. Access the Google Analytics 4 Property: After signing in, you will be taken to the "Home" screen. 
  3. You can find all your reports by clicking Reports reports.png on the left. This will take you to the default Google Analytics 4 dashboard. 
  4. You will find the following types of reports on the left:
    1. Overview report: This is a report that summarizes information about a topic; for example, the Acquisition overview and Engagement overview reports.
    2. Detail report: This is a report that allows you to drill into one or two dimensions to investigate your data in greater detail; for example, the Events, and acquisition reports.
  5. Explore the dashboard: The Google Analytics 4 dashboard provides an overview of key metrics and insights. Here are some example key elements you'll find:

Reports snapshot: This section provides a summary of your website's performance, including metrics like total users, sessions, engagement, and conversion rates. 

snapshot overview in google analytics4

Realtime overview: This section shows the current activity on your website in realtime, including active users, top active pages, traffic sources, and more.

Realtime overview

Acquisition: This section shows how users are finding your website, including sources such as organic search, paid advertising, social media, and referrals. 

aquisition overview ga4

Engagement: This section tracks conversion events and goal completions on your website, allowing you to analyze the effectiveness of your marketing efforts. This section also gives insights into how users interact with your website, including page views, average time on page, bounce rate, and top content.

Engagement Overview

User: This section provides insights about your website visitors including demographics, interests, technology, and behavior.

User Reports in GA4

Remember, this is just a basic guide to get started with viewing the Google Analytics 4 dashboard. As you become more familiar with the platform, you can explore advanced features and reports to gain further insights into your marketing efforts.


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Added by JessJuly 16, 2024

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