2025 Third Quarter Analytics
FY25 Q3 Website Visits and Users Overview
ARMY MWR’s digital engagement remains strong despite a slight decline in user growth, with 2,794,580 total users (down 3.9% year-over-year). While overall pageviews held steady at 5,002,384 the increase in views per user (+4.5%) and a 17.6% boost in average session duration suggest more meaningful on-site interactions.
- 2,794,580 visits
- 1 min 55s average visit duration
- 57% visits have bounced (left the website after one page)
- 5,002,384 pageviews, 3,958,490 unique pageviews
- 58,950 total searches on your website, 906 unique keywords
Matomo Platform Usage Trends
61 Matomo users have been added to the platform they generated 457 total visits to analytics.armymwr.comup 49.3% from the previous period indicating growing platform adoption. These visits included 358 new sessions and 3,396 pageviews (↑32.9%). On average, users spent 5 minutes and 37 seconds analyzing data.
Army Answers
- Army Answers received 201 total questions this period
- Business and Recreation (BRD): 125 questions
- Child and Youth Services (CYS): 19 questions
- Army Community Services (ACS): 14 questions
- Support Services (SS): 2 questions
- Other categories: 41 questions
Graduation-related questions made up a notable portion of Army Answers submissions this quarter, with users asking about ceremony dates, locations, ticketing, photos, livestream availability, and how to write letters to trainees. Many inquiries came from family members seeking timely and specific details, often close to the event dates. This indicates gaps in awareness or accessibility of official graduation information, especially for non-military family members.
Recommendation:
- Create a centralized, easy-to-find “Graduation Info Hub” on MWR and installation websites. This page should include:
- Ceremony schedules by installation
- Venue directions and access instructions
- Ticketing and guest policies
- Photo and livestream access
- FAQs tailored for family members
ACS Website Traffic Overview
User growth continues trending upward with total users up 15.6% and new users up 9.2%, signaling strong acquisition across Army MWR sites. Page views increased by 20.7%, outpacing session growth at 14.7%, which suggests users are exploring more content per visit. However, the engagement rate dipped slightly by 2.1%, indicating a potential softening in interaction depth.
BRD Website Traffic Overview
BRD content continues to drive the largest volume of MWR engagement, though total users declined by 5.5% and new users dropped 10.3% year-over-year. Still, user attention is holding steady with pageviews up slightly by 0.3% and average session time increasing by 20.9% to over 3 minutes. This suggests those who engage with BRD pages are staying longer and consuming more, even if overall acquisition softened.
CYS Website Traffic Overview
While total users decreased slightly by 2.2%, CYS saw meaningful gains in user engagement. Pageviews rose by 8.6%, and average session duration jumped 32.1% to 3 minutes and 17 seconds. Sessions increased by 5.1%, and pageviews per user grew by 11.5%, indicating users are consuming more content when they visit. However, new users dropped 10.3%, suggesting a need to improve outreach to first-time visitors. Overall, CYS content continues to deliver value to engaged audiences.
SS Website Traffic Overview
NAF Personnel Services saw strong engagement this quarter, with 10,916 total users and a 65% engagement rate. The Home-Based Business program had the highest engagement at 77.63%, while CEAT attracted the most users (7,192) and sessions (8,691). Despite fewer new users in Home-Based Business, both programs are drawing sustained interest and interaction.
ARMY MWR’s digital engagement remains strong despite a slight decline in user growth, with 2,794,580 total users (down 3.9% year-over-year). While overall pageviews held steady at 5,002,384 the increase in views per user (+4.5%) and a 17.6% boost in average session duration suggest more meaningful on-site interactions.
