2025 Fourth Quarter Analytics
FY25 Q4 Website Visits and Users Overview
ARMY MWR digital engagement strengthened in Q4 FY25, with 2,363,810 total users (up 8.6% year-over-year). Pageviews rose to 6,152,314 (+5.9%), and average session duration increased to 3 minutes and 1 second (+7.4%), showing deeper interaction across key program areas. While the engagement rate averaged 51% (-8.7%), the data indicates users are efficiently completing tasks before exiting.
- 2,363,810 total users
- 3 min 01 s average visit duration
- 48.9% visits have bounced (left the website after one page)
- 6,152,314 pageviews
Matomo Platform Usage Trends
76 Matomo users have been added to the platform they generated 464 total visits to analytics.armymwr.com up 1% from the previous period indicating growing platform adoption. These visits included 2,150 pageviews. On average, users spent 3 minutes and 9 seconds analyzing data.
Army Answers
- Army Answers received 290 total questions this period
- Business and Recreation (BRD): 150 questions
- Child and Youth Services (CYS): 30 questions
- Army Community Services (ACS): 24 questions
- Support Services (SS): 1 questions
- Other categories: 85 questions
FY25 Q4 ACS Website Traffic Overview
Army Community Service (ACS) experienced strong digital growth in Q4 FY25, reaching 138,714 total users (+32.0%) and 93,991 new users (+22.9%). Pageviews climbed to 257,581 (+31.7%) with 176,751 sessions (+27.2%) and an engagement rate of 60% (+0.3%), reflecting steady use of support resources and information pages.
Key Metrics:
- 138,714 total users
- 93,991 new users
- 60% engagement rate
- 48.9% bounce rate
- 257,581 pageviews
- 176,751 sessions
FY25 Q4 BRD Website Traffic Overview
Business and Recreation (BRD) showed steady engagement in Q4 FY25, with 1,051,893 total users (+0.5%) and 766,925 new users (−4.4%). Pageviews climbed to 2,357,439 (+4.7%) and sessions reached 1,633,628 (+2.1%). The engagement rate averaged 61% (−1.0%), while average session duration increased to 3 minutes and 7 seconds (+18.1%), showing users are spending more time exploring recreation, fitness, and travel content.
Key Metrics
- 2,357,439 pageviews
- 1,051,893 total users
- 766,925 new users
- 1,633,628 sessions
- 61% engagement rate
- Average session duration: 3 minutes 7 seconds
FY25 Q4 CYS Website Traffic Overview
Child and Youth Services (CYS) remained consistent this quarter, with 279,249 total users (+0.2%) and 171,433 new users (−10.4%). Pageviews reached 584,592 (+6.0%) and sessions totaled 412,780 (+3.8%), showing steady interest in childcare and youth program content. The engagement rate held at 61% (−0.6%), while average session duration increased to 3 minutes and 27 seconds (+34.6%), reflecting more meaningful on-site activity.
Key Metrics
- 279,249 total users
- 171,433 new users
- 412,780 sessions
- 584,592 pageviews
- 2.12 pageviews per user
- 61% engagement rate
- Average session duration: 3 minutes 27 seconds
FY25 Q4 Support Services Website Traffic Overview
Program performance remained solid across NAF Personnel Services, CEAT, and Home-Based Business during Q4 FY25. Combined, these programs drew strong engagement, with each maintaining rates above 65%, showing continued interest in employment and entrepreneurial support content.
Key Metrics
- NAF Personnel Services: 10,452 total users, 7,759 new users, 12,373 sessions, 65.41% engagement rate
- CEAT: 4,796 total users, 1,306 new users, 5,312 sessions, 72.99% engagement rate
- Home-Based Business: 8,206 total users, 2,544 new users, 9,457 sessions, 70.39% engagement rate
ARMY MWR digital engagement strengthened in Q4 FY25, with 2,363,810 total users (up 8.6% year-over-year). Pageviews rose to 6,152,314 (+5.9%), and average session duration increased to 3 minutes and 1 second (+7.4%), showing deeper interaction across key program areas. While the engagement rate averaged 51% (-8.7%), the data indicates users are efficiently completing tasks before exiting.
